Client testimonials on social media can drive engagement with a prospective client.

By seeing customer quotes and compelling testimonials from a real person on Facebook or Twitter, a prospective customer will understand the value the company provides.

Wondering how to encourage your fans to leave organic testimonials? Create engaging, emotional content that asks them how they use the product.

For example, Zoom published that it would be dropping the 40-minute time limit for the holidays, so users could chat with their families and friends for extended hours.

Obviously, this is something their fans would love, and many people commented on the post sharing their appreciation for this campaign and the product.