Website testimonials are effective ways to nudge prospects toward purchasing or signing up to demo your product.

The addition of a testimonial to your homepage or landing page can act as a powerful form of social proof.

Research shows that a testimonial added to your site will improve your conversions. In fact, 36% of top-performing landing pages feature testimonials.

To impress a potential customer, you need to provide proof that your product or service is a good investment. You can achieve this by featuring testimonials on your site or even having an entire customer testimonial page devoted to them.

Let’s take a look at a few examples.